24 MAY·6 min readAnchored in the literature. Adaptive in the gym.

We build AI productsfor serious lifters and the gyms they train in.

Two products, one agentic core. Yuge coaches serious lifters through real programming. Hoist runs the gyms that house them. Built around the people doing the work, not the back office.

Early access. We'll let you know when it's ready.

Products

Yuge for the training.Hoist for the gym.

Same agentic core. Different audience, different job. Both shipping.

01AI training coach

Yuge

Early access

Most training apps are logbooks with a templating layer. Yuge is a coaching engine grounded in training science — building your program from a conversation, running it as a live system (5/3/1, GZCL, DUP, block periodization), and reshaping it when life gets busy. You stay in control: approve every change, or walk in and freestyle when you've got no plan. Month one it's great. Month six it's dialed right in.

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We build AI productsfor serious lifters and the gyms they train in.

Yuge for the training.Hoist for the gym.

Yuge

Hoist

How we think about training and AI.

Anchored in the literature. Adaptive in the gym.

How we gave the coaching agent memory

Cut frequency, not sets, when stress is the driver

5/3/1 with an AI coach: what changes when programming isn't manual

GZCL method with an AI coach: how Yuge programs T1, T2, and T3 work

Robert is 58. His knees are cooked. Here's what that taught us.

Get in early.