Hoist ━ Gym operating system ━ Early access
Your gym,running itself.
Built for boutique gyms and independent studios. Hoist handles rostering, bookings, retention, and member communications overnight. You arrive to decisions already made and a digest of what needs your approval.
Early access. We'll let you know when it's ready.
Powered by Yuge coaching AIThe problem
You got into fitness to coach.Not to admin.
Why am I still copying between six tabs?
Member info in one system. Comms in another. Bookings somewhere else. You're copying and pasting between tabs to answer a question a good system should already know.
How many members churned because nobody followed up?
A member quietly stops coming. Three weeks pass before anyone notices because nobody was watching. By then you're writing a win-back email instead of a quick check-in.
When did you last update the class programming?
Classes need a plan. Someone has to write it. That someone is usually a tired coach staring at a blank doc the night before. It doesn't have to work this way.
The solution
3 things need your attention.11 handled overnight.
That's your 7am digest. The agent ran overnight — rostered Thursday's classes, drafted two re-engagement messages, responded to a lead enquiry at 10pm. You approve what matters over coffee. Ten minutes, not an hour.
Churn detection
Attendance drops. Hoist notices before you do, drafts a re-engagement message, and queues it for your approval. Takes you 30 seconds to review. Used to take three weeks to catch.
Speed to lead
Trial enquiry at 10pm. Response sent within minutes. By the time you're on the floor at 6am, the conversation is already moving.
Smart rostering
Trainer availability against class demand. Swap requests handled in one place. Coverage gaps surfaced before they become problems, not after.
Group programming
The Yuge engine writes your WOD or class cycle. Periodised structure, scaled for mixed levels, built to progress across weeks. Trainer reviews before it publishes.
What's included
Everything a gym runs on.Nothing bolted on after the fact.
Hoist isn't a specialised tool with integrations to manage. It's built as one system from the start.
- Member management
- Billing & payments
- Attendance tracking
- Lead management
- Multi-site support
- Branded member app
- Marketing automation
- Reporting & analytics
- Group programming
- Staff rostering
- Open agent protocol
- Class scheduling
Why Hoist
Every class has a program.Every session builds on the last.
Every gym management platform can schedule a class. None of them can write what happens inside it. Hoist runs on Yuge's coaching engine — the same system that builds periodised strength programs for individual athletes.
One class, twenty people, twenty personalised experiences. The new member gets appropriate scaling. The experienced lifter gets work that actually challenges them. Your trainer reviews and publishes — no more blank doc at 9pm.
Trust by design
Not everythingis autonomous.
High confidence
- Scheduling nudges
- Lead responses
- Billing follow-up
Medium confidence
- Member communications
- Group programming
- Social content
Owner decision
- Financial decisions
- Staffing changes
- Anything the agent isn't sure about
The daily digest model · Agent acts · You approve · Trust is earned, not assumed
Early access
Run a boutique gymor studio?
CrossFit boxes, strength studios, PT studios, bootcamp gyms — we're building Hoist with independent gym owners who want to stop drowning in admin. If you're spending 10 hours a week on software that should be handling itself, let's talk.
Early access. We'll let you know when it's ready.
Month-to-month · No lock-in · No setup fees · No per-message charges